The grey dots that you probably see in the white space only exist because of how the black squares are presented. Our job is to help clients position their blocks of information.
The key to social marketing is to transform the perception of information so that a different way of looking at things (and living one’s life) becomes the norm.
A successful strategy is one that creates an experience, which compels people to see how the message connects with them personally.
Now look at the squares again and count to ten. Then look at a blank white piece of paper. Still seeing dots? Gotcha.